LUX Announces First Anniversary Under Creative Capital Ownership With Exclusive Gianan Wine Collaboration

Limited-edition LUX × Gianan red and rosé wines launch exclusively on LUX’s newly enhanced rooftop, with one patron to win an all-expenses-paid experience at Gianan Winery & Agriturismo in the Ligurian Alps

LISBON, Portugal, Aug. 28, 2026 (GLOBE NEWSWIRE) -- LUX is celebrating its first anniversary under the ownership of Creative Capital with the launch of an exclusive wine collaboration with Gianan Wines, bringing together two hospitality concepts connected by a shared focus on wine, culture, place and memorable experiences.

The limited-edition LUX × Gianan collection, comprising bespoke red and rosé wines, has been created specifically to mark the first year since LUX was acquired by Creative Capital. Produced from the vintage year of the acquisition, the wines are intended to capture a defining moment in the venue’s history as it enters a new chapter under its current ownership.

Available exclusively at the newly enhanced LUX rooftop, the anniversary collection will offer guests the opportunity to experience a wine created specifically for the occasion, with each bottle featuring a custom-designed label celebrating the partnership between LUX and Gianan.

The collaboration brings together LUX’s evolving hospitality destination with Gianan, a boutique winery and agriturismo located in the Ligurian Alps of northwest Italy. Gianan combines wine production with hospitality, agriculture, art and experiential tourism, creating a destination centred on the relationship between wine and place.

Gianan is owned by Creative Capital co-founder Erim Jones, creating a direct connection between the two brands and allowing the collaboration to extend beyond a conventional hospitality partnership. The result is an anniversary collection that connects LUX’s urban hospitality experience with a wine project rooted in the Italian countryside.

For Creative Capital, the collaboration forms part of its broader approach to developing hospitality concepts around experiences, culture and community rather than treating food and beverage as standalone offerings.

John Darling, CEO of Creative Capital, said: “The first year of ownership has been about establishing a new direction for LUX while respecting what made the venue special in the first place. This collaboration with Gianan is a great expression of that philosophy. It brings together hospitality, wine, travel and experience in a way that feels very authentic to where we want LUX to go.”

The anniversary wines have been designed to give the first year of Creative Capital’s ownership a physical marker. By using the vintage year associated with the acquisition and creating a dedicated label for the collection, each bottle becomes part of the story of LUX’s transition and development.

Rather than creating a permanent addition to the LUX wine list, the collection has been deliberately produced as a limited-edition release. The wines will be available only at LUX and only while stocks last, giving the anniversary collaboration a defined window within the venue’s wider hospitality offering.

Erim Jones, Creative Capital co-founder and owner of Gianan, said: “Wine has always been about more than what’s in the glass. It’s about the place, the people and the memories created around it. Creating a wine specifically for LUX’s first anniversary makes the bottle itself part of the story — it captures a moment in time for both LUX and Creative Capital.”

From the LUX rooftop to the Italian Alps
The collaboration will extend beyond the bottle, with one LUX patron receiving the opportunity to experience Gianan in person.

As part of the anniversary celebration, one guest purchasing the LUX × Gianan anniversary collection will be selected to win an all-expenses-paid trip to Gianan Winery & Agriturismo in the Ligurian Alps, Italy.

The prize is designed to take the experience behind the collaboration back to its source, giving the winner the opportunity to discover Gianan’s winery, vineyards and surrounding landscape while experiencing the hospitality that underpins the destination.

Located in northwest Italy, Gianan brings together wine, agriculture, food, art and hospitality within the Ligurian landscape. The experience is intended to offer a direct connection between the wine served at LUX and the place from which the wider Gianan concept originates.

For LUX guests, the opportunity creates a second dimension to the anniversary collection. What begins as an evening on the rooftop can potentially become an immersive journey to the Italian Alps, connecting the social and hospitality experience at LUX with the vineyards and countryside of Gianan.

The initiative reflects a growing focus within hospitality on experiences that extend beyond a single venue. For LUX and Creative Capital, the collaboration provides an opportunity to connect dining, wine, travel and destination experiences within one anniversary concept.

A new chapter for LUX
The anniversary celebration coincides with the unveiling of LUX’s newly enhanced rooftop, representing the latest stage in the venue’s ongoing development under Creative Capital ownership.

Over its first year under the group, LUX has been positioned around an evolving hospitality proposition spanning food, drinks, music, entertainment and social experiences. The rooftop forms an important part of that proposition, providing a setting designed for guests to spend time across different occasions, from dining and drinks through to evening entertainment.

The introduction of the LUX × Gianan collection adds a distinctive element to the rooftop’s drinks offering while reinforcing the venue’s wider focus on experiences.

The collaboration also reflects Creative Capital’s broader investment philosophy, which focuses on the intersection of culture, experience and community. Across its investments in sport, entertainment, hospitality and rights-based assets, the group seeks opportunities where businesses can create value by developing strong relationships with audiences and communities.

LUX represents one expression of that approach, with its development centred on creating a hospitality destination rather than simply operating as a traditional food and beverage venue.

The first anniversary therefore provides an opportunity not only to celebrate the past twelve months, but also to introduce the next phase of the LUX proposition. The new rooftop, the limited-edition wines and the Gianan experience together form part of that next chapter.

A limited collection marking a moment in time
The LUX × Gianan red and rosé wines have been produced in limited quantities and will be available exclusively at LUX, while stocks last.

Each bottle has been created to commemorate the first anniversary of LUX under Creative Capital ownership, with its bespoke label marking the relationship between the venue, the investment group and Gianan.

For guests, the collection offers a chance to take part in a specific moment in LUX’s history while experiencing a wine connected to a destination in the Italian Alps.

For the brands involved, the collaboration represents a meeting of hospitality, wine and travel — linking an evolving urban destination with an Italian winery and agriturismo built around the idea that the best experiences are often defined as much by their setting and people as by the product itself.

The anniversary collection will be available at LUX, exclusively on the new rooftop, subject to availability.

About LUX
LUX is a premium hospitality and lifestyle destination operating under the ownership of Creative Capital.

Following its acquisition by Creative Capital, LUX has entered a new phase of development focused on elevated hospitality, experiences, food, drinks, music and entertainment. The venue is continuing to evolve its offering with a focus on creating distinctive social experiences and a destination-led hospitality proposition.

About Gianan
Gianan is an Italian winery and agriturismo located in the Ligurian Alps of northwest Italy.

The project brings together wine production, agriculture, hospitality, art and the surrounding landscape, creating a destination centred on food, wine, culture and the Italian countryside.

Gianan produces its own wines while developing a broader hospitality experience designed to connect guests with the land, the vineyards and the traditions of the region.

About Creative Capital
Creative Capital is an investment group focused on the intersection of culture, experience and community.

Operating from Hong Kong, Lisbon, London and Los Angeles, the group invests across sport, entertainment, hospitality and rights-based assets, partnering with founders and management teams through capital, operational expertise and a growing ecosystem of complementary ventures.

Website link: luxfragil.com

Contact
Erim
erim@creative.capital

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/079d72af-2170-4209-bd4b-737906e11a08